Monday, June 29th, 2026 
4:00 PM CET / 10:00 AM ET 
Guest Speaker: To be announced
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Monday, June 29th, 2026 4:00 PM CET / 10:00 AM ET Guest Speaker: To be announced
Two questions this session will challenge
- Why does consistent posting still fail to create momentum, recognition, or inbound interest?
- What if the issue isn’t how often you post, but the lack of a clear structure behind why you post?
If your content feels disconnected from outcomes, this session will give you the missing architecture.
€49
One Payment
WHAT WE'LL UNPACK DURING THIS SESSION
The 6 Pillars of a Converting Content Strategy
A clear breakdown of the six content pillars that drive authority, relevance, and conversion, and how they work together as a system.
Why content series outperform standalone posts
How content series achieve up to 3.4x better results, and why repetition with intent builds recognition faster than constant novelty.
Role-based content mix
Why founders, sales leaders, consultants, marketers, and experts need different content combinations, and how to adapt the mix without reinventing your strategy.
Top, Middle, and Bottom Funnel content on LinkedIn
How to align content with audience intent across TOFU, MOFU, and BOFU, without forcing calls to action or sounding promotional.
What you'll have after this session
- A clear 3-layer content framework mapped to the 6 Pillars, content series, and funnel stages
- A practical checklist to assess whether your current content supports awareness, consideration, or conversion, and where to rebalance
You’ll know exactly why you post, and what each post is meant to do.
Format reminder
- 45 minutes - Strategic briefing by Richard van der Blom
- 35 minutes - Guest expert perspective
- 45 minutes - LIVE Q&A and discussion
Recording and checklist included for all participants.
About the guest speaker
The guest speaker for this session will be announced shortly.
They will bring a complementary perspective on content strategy, positioning, or audience behavior, adding practical nuance to the frameworks discussed during the session.
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- Preferred optionPay-Per-Mastermind Session (€49)€49.00
- Preferred optionAll Access Pass - All 8 Mastermind Sessions (€299)€299.00
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